Decorator Concept Debuts


 Anthropologie, bohemian chic sister to Urban Outfitters debuts their Decorator Concept boutiques March 24 in 12 of their stores across the globe. Amping up home décor, the Decorator concept will share the Anthropologie aesthetic, but is dedicated to “delivering a unique experience that helps generate design ideas and support decision making.” The store sees these concept shops as a continuation of their focus on “product rivaling that ordinarily available only to the trade.”

The workshop style boutiques offerings include wallpaper, curtains, lighting, furniture , books and accessories. (Decor8’s new book ,Decorate is part of the selection.) Boutiques will be selling brands like Cole and Son and Tracy Kendall.

Decorator Concept locations will host workshops with design experts and special events  in a range of fields and offer printed information about their selection, from care instructions to creative ideas.

A new online section, “For the Decorator” launched on this past Thursday. Resources available to online shoppers will include wallpaper calculators, swatch request forms, and glossaries.

Decorator concept stores are coming to:

• Atlanta, Georgia
• Beverly Hills, California
• Chicago, Illinois
• Corte Madera, California
• Denver, Colorado
• Houston, Texas
• London, United Kingdom
• Miami, Florida
• Nashville, Tennessee
• New York, New York
• Wayne, Pennsylvania
• Westport, Connecticut

If you thought it was hard to sell to the under 40 crowd; wait till they get a taste of Decorator Concept. You can guess where I’ll be next Thursday.

Related Posts with Thumbnails
0 comments… add one

Leave a Comment