So who is the luxury consumer? We all strive to work with her, but can we really identify her? First we’ll redefine the new luxury and the importance of rarity and connoisseurship. We’ll discuss luxury consumer demographics and behavior; what they strive for and what it means to your market. Then, we’ll explore positioning, sourcing and crafting your image as a stylemaker to the elusive high end customer. Finally, we’ll finish with sampling, presentation and marketing tips to get that client’s attention.
1.0 hour .1 CEU’s Must attend live webinar to earn credit $30