The Challenge of Creative Optimism
The trend theme for the January 2010 edition of Heimtextil is Uni(re)verse. The 10-person trend team took into account the intensity and uncertainty facing us-from obscure financial formulas to obvious ecological issues, from globalization’s pros and cons to the ups and downs of capitalism. So many critical issues demand our attention and force us to redefine what it means to be a producer, a consumer, a developer, a user, and of course, a designer. Faced with all this confusion, our biggest challenge is to continually develop our creativity, to explore all cultures and all avenues for information. Most importantly perhaps is to learn the lessons of nature: responsible innovation, respect for diversity and an indomitable optimism.
It’s here that we can find the universal values that will help direct us out of the maze of confusion we find ourselves in. Nature’s lessons-time-tested and easily observed-offer gentleness, energy, refinement, elegance and simplicity, universal values to shape the outlines of new lifestyles simultaneously optimistic and respectful.
REFINED ROOTS: Nature presented with modern, refined aesthetics.
LESSTRAVAGANCE: Between strict minimalism and over-the-top ostentation is a new take on EcoLuxury.
INFINITE TIME: Responsible design-for humans and the environment-over the lifetime of a product. The need for simplicity and the strong demand for quality come together in a responsible approach, where timeless authenticity is captured in a range of earthy colors; these themes connect elegance, ease and character.
INTIMATE BUBBLE: Breaking away-within the safety of closed spaces-to experience our desires of the moment.
IRRESISTIBLE STAGING: Playing with traditional references to confirm our individual personalities; a modern form of theatrical seduction.
DIGITAL CLASSICS: Virtual worlds increasingly offer new possibilities to create an imaginary existence. By mingling modern technology and decorative classicism, we achieve a dramatic exaggeration demonstrated in a theatrical range of opulent colors.
IMPULSIVE CREATIVITY: The beauty of everyday gestures and the energy of spontaneous creation.
GRAPHIC FASCINATION: Understandable, high-impact communication across all global markets.
MAGIC SIMPLICITY: Reinventing rituals and rediscovering enchantment. Instead of austere functionality, the mood is one of creative invention. Modular constructions, reworked geometrics and color-blocking are explored in pigments reminiscent of the 1980’s.
BENEFICIAL INNOVATION: Creating the time and space to allow nature to nurture.
ORGANO’TECH: Reducing daily complexities to enhance global well-being.
LAYERING REALITY: Integrating emotional added-value through technology, blending poetry and science. Natural inspiration for “soft” technologies that improve health and wellness; a range of fresh colors-from washed blues to smoky darks-provides multiple solutions from the most basic to the most complex.
