I ♥ Pinterest
image via Nerd Living
Pinterest is on FIRE! and I’m loving it. You could even say I am starting to get obsessed. OK officially obsessed..
More importantly, Pinterest is a match made in heaven for interior designers. It satisfies our burning desire to discover, be creative and collect. (Who knew I was a closet scrapbooker!) and because we know that designers are all about the visual- it’s perfect! Plus, it’s a great way to organize and categorize our inspiration; show off our talents and share color palettes, stylings and vignettes that could reach potential clients. Long term it’s a great marketing tool to help define your brand and hone in on the “ideal” customers.
Creative pinnings help you to enhance customer service experiences and give clients a sneak peek of our style aesthetic before they decide to work with you. It’s like speed dating for design relationships- a one stop shop to tantalize customers with colors, ideas and products that hopefully they can’t live without and will turn into paying projects.
Besides being a great, quick way to keep in touch and engage customers- you can see what she likes and she can see your suggestions and design recommendations; it can help them visual a concept.
If you’re selling design products, strategically pinning your products and linking directly back to your site- whether it’s your Etsy or e commerce store can drives sales. Pinners love to shop; especially if it’s design driven!
UPDATE: Here’s a great video from Entrepreneur .com with marketing guru Chris Brogan discussing Pinterest and your business.
Are you pinning? Let me know so I can follow you. If you’re not; Pinterest is in the invitation stage. If you would like to be invited please leave me your email in the comments box below and I’ll invite you.
Loading ...
11 comments
I love it too Deb! Please come follow me and I will follow you!
http://pinterest.com/lisa_mende/
♥♥♥ Pinterest and I so agree with your observations!! Here is my link to my pinboards.
http://pinterest.com/Kathysue/
I’m an interior designer (owner of Robinson Interiors) on Pinterest too and it’s so wonderful for cataloging images….I find so much inspiration on there!! It also eliminates the need to rip photos out of magazines, etc. So minimizes my storage needs and reduces clutter as well!! Fabulous. Follow me, if you’d like!
I forgot to include the link to my Pinterest account: http://pinterest.com/robinsonint/ Hope to see you on there!
Thanks Kathy. Here’s my link. Can’t wait to see your pins.
http://pinterest.com/designmeme/
Love to! Here’s my link
http://pinterest.com/designmeme/
Here’s my link. Happy pinning!
Deb, I used to tell clients to tear out magazine photos of everything they especially liked or disliked, even if they didn’t think it would work for their space, because those visuals help me to quickly get an accurate feel for their tastes and preferences even when the clients don’t know the right terminology for what they like. Lately I’ve been having clients use Pinterest boards the same way, with the advantage that I can see what they’re posting there from my office while I’m working on their project instead of waiting to see the magazine pages in person at our next meeting.
So far I’ve been following lots of people, but haven’t really pinned much myself. Everyone keeps telling me how addicted they are–I think I’m afraid I’ll go down that path & let everything else slide! http://pinterest.com/jengray72/
I know! I realized about of a quarter of the way in pinning my first batch, I realized that my images where housed all over the place and so that launched ANOTHER project- organzing images so I can do a quick pin. But the question is how? by what method? Anyone have any suggestions?
Love the suggestion Rebecca! Do you create boards by client or groups?
Leave a Comment