So if you haven’t heard, Targethas announced, via Twitter, it’s next big design /fashion collaboration will be with Italian luxury brand Missoni.The 400+ piece (supposedly the largest to date) collection, Missoni for Target, features apparel and accessories for women, men, girls and baby, as well as home goods including bedding, dinnerware, stationery and décor items. Ranging in price from $2.99 to $599.99, with most items less than $40.Missoni for Target will be available Sept. 13 through Oct. 22, 2011 at all Target stores and Target.com.
“Our collection for Target embodies Missoni’s values of family, color and quality,” said creative director Angela Missoni. “It has been a fantastic experience translating our aesthetic into an affordable line, one we are eager to share with families across the United States.”
Who knows if the colorful and pattern happy knits and fabrics that Missoni is known for will translate into lower quality materials, but this is no doubt this is another WIN another for Target and accessible design.
I see some fabulous Flamestitch in my future! ( I passed on this summer’s launch of Calypso Home.) Mark your calendars.