Toward Utopia: Sneak Peek of Heimtextil 2020 Trends



The Heimtextil trends 2019/2020 describe a world in which we live according to new standards. We want to escape our complex lifestyles and have a desire for deeper relationships, spiritual confirmation and greater meaning to life.  We strive for self actualization on Maslow’s hierachy. The search for new lifestyles in which mindfulness and sustainability play an important role will be the challenge of the coming decades.

“We live in an era of uncertainty and mistrust in the established order. As a reaction, we try to live a meaningful, conscious life based on positive relationships. We take responsibility for our lives and look for ways of life that fulfil our value system in search of a new utopia – a society that aims at promoting the well-being of all its citizens”, explains Caroline Till, co-founder of FranklinTill Studio and Heimtextil’s Tfend Table.. 

“Toward Utopia” gives us personal paths to finding a modern utopia: those who seek temporary time-out from the internet to reconnect with nature and defy the elements (“Go off-grid”), while others escape from the real world into a virtual world (“Escape Reality”). Some withdraw and find security in pure, minimalist rooms (“Seek Sanctuary”). “Embrace Indulgence” offers a nostalgic answer to today’s uncertain times and surrounds us with beauty and luxury. And the unconditional hedonistic desire for play (“Pursue Play”) is probably hidden in all of us.

Ask yourself the question: “What is my utopia?” as you explore Toward Utopia’s four directions.


In an era of uncertainty, political instability and environmental problems, we satisfy our need for optimism and creativity with play. Playing helps us to find meaning in the midst of chaos and turbulent times. Designers thus playfully focus on uninhibited, tactile interactions and experiments. Daring, cheeky products, rooms and fashions are loosened up with a touch of humor. Shapes and color palettes take on a surrealistic note and the concept of “L’art pour l’art “once again commands attention. The use of rich primary colors is playful and naive, while the combination of high-gloss and matt textures creates visual appeal. Abstract forms, bold play with patterns and exuberant textures challenge us to be imaginative and invent our own stories.


Walala X Play


Gallery Party by GGSV


The pursuit of peace and quiet goes on in the midst of all the noise in our hyperconnected lives.  More and more people are looking for ways to “cut off” all connections – for utopian havens  Urban oases serve as  sources of relaxation and clarity. However, this essentialism does not mean that we have to categorically reject products. Rather, is it about the targeted search for and appreciation of design pieces and concepts that are simple, beautiful, functional and high quality. The combination of a minimalist color palette with carefully selected structural details, curvy shapes and upholstery gives rise to comfort and warmth.

A Place by Thisispaper Studio


Nokia Sleep


The search for a new closeness to nature leads to a yearnig for experiences beyond a  24/7 networked life. It is an attempt to live more naturally, to return to the origins of humanity and to live in harmony with nature – and not against it. It is about cross-border experiences in remote locations, supported by high- survival equipment. The combination of hard-wearing technical aspects of outdoor textiles and workwear this trend has a sophisticated, utilitarian aesthetic and promises durability and functionality. Nature inspired colors and patterns inspired celebrate the “perfection of natural imperfection”.

Pyro Fade Puffy by Rumfy


Familiar Ground by Visser



A new utopia can be rooted in both the digital and the real. The potential of virtual and extended reality blurs the boundaries between fantasy and reality. People escape everyday life by creating futuristic worlds. We are working with technologies that enable deeper and more lasting experiences in daily life. The result is digital tactility. This is interpreted in materials with shimmering, iridescent surfaces that have a transformative and optimistic quality. They create a fleeting, form of motion. Mother-of-pearl and high gloss effects produce a unique design dynamic. Textiles appear to be fluid and in suspension; solid forms that could literally dissolve at any time. Ethereal combinations of light pastel shades create a surrealistic, hyper-real mood.

Hidden Senses by Sony


Guise by Odd Matters

Machinic Life Exhibition Museum of the Future



High-quality materials, rich colors,  art deco elements and solid craftsmanship come together to form a utopian vision of the future of luxury. In a modern age marked by uncertainty, we look back through rose-tinted glasses to earlier epochs, remember the comfort of the good old days, long for security and surround ourselves with calm, inviting aesthetics. Cleverly combined, honest materials, creatively implemented ideas and simple opulence form a new kind of comfort as well as give rise to intimacy and a tactile experience.

Pouenat Console

Wellington Tile by Giles Miller 

Chez Nina by India Mahdavi

all images via Heimtextil Messe Frankfurt

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