The Business of Design


We’re all about niche marketing here at Design Confidential. California interior designer James Swan’s “After Care” program is a unique take on using a niche to create another revenue model for your business. Conceived when a customer mentioned to James that they had no idea about what was entailed in continuing care of what James’ calls -the physical plant. The client commented that he didn’t have a clue about how to handle the post project management in their new home and suggested that James and his staff help him. Out of that suggestion grew the after care program. Separate from his design scope of services, here’s how it works:

When working with potential clients discuss this add-on service as an option:

Present a proposal to clients individually crafted to their needs.

Inventory the products and services needed to provide annual care to the home’things like paint touch up, cleaning carpets, replating hardware, etc.

Present the list to the client face-to-face where a decision is made about who will do what, in terms of supervision.

Present a contract that usually provides management of tradespeople and craftsman, onsite supervision and follow-up to ensure it’s done correctly, including picture perfect cleanup.

What a great way to keep in touch with your core clients, add revenue and ensure your vision is carried out.

Stay tuned for tomorrow’s post about James and his new venture with Ballard Designs.

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