I’m forecasting textiles with a bright & youthful styling and a new breed of intense, yet understated luxury that is meant to be admired rather than envied. Design studios at Surtex and Heimtextil said one of the strongest demands they have been receiving is for hand-painted designs, many noting that hard lines and computer-generated creations are less in demand. I concur that the free flow of the hand is growing in popularity and that artisan looks are key.
What better way to do that than with florals. These florals are not the viney, mid size motifs from past years. Those have given way to large sometimes ethnic influenced full blown blooming florals in size, scale and motif.
Big blooms are making an impact in both fashion+ home. One of our favorites is Bluebellgray.
We saw this new fabric collection at M&O introduced by two young gun Scottish designers influenced by a love of color and all things floral. The designs are something unique and special; each design is painted by hand in the Bluebellgray studio before being printing onto natural cottons and linens using state- of- the- art digital printing.
Digital printing enables every brushstroke and color to be captured, enhancing the feel of the hand painted design. The pieces above have a sense of provenance and the designer behind the product, adding to the feeling of exclusivity. (Hard to believe they are digitally printed!)
Shortlisted for an Elle Decoration Design award at TENT London last month for their collaboration with Roger Lewis, the design philosophy behind the brand adheres to the ‘eclectic mix’ school of thought. As Fiona says ‘it’s ok when things don’t match, if you love it- go with it!’ The designs are aimed at people looking for something unique and individual for their home, an antidote to mass production.
Amrapali Fall/ Winter 2011 Designer’s Guild
Wall panels from Jakob Schlaepfer