Pinterest is on FIRE! and I’m loving it. You could even say I am starting to get obsessed. OK officially obsessed..
More importantly, Pinterest is a match made in heaven for interior designers. It satisfies our burning desire to discover, be creative and collect. (Who knew I was a closet scrapbooker!) and because we know that designers are all about the visual- it’s perfect! Plus, it’s a great way to organize and categorize our inspiration; show off our talents and share color palettes, stylings and vignettes that could reach potential clients. Long term it’s a great marketing tool to help define your brand and hone in on the “ideal” customers.
Creative pinnings help you to enhance customer service experiences and give clients a sneak peek of our style aesthetic before they decide to work with you. It’s like speed dating for design relationships- a one stop shop to tantalize customers with colors, ideas and products that hopefully they can’t live without and will turn into paying projects.
Besides being a great, quick way to keep in touch and engage customers- you can see what she likes and she can see your suggestions and design recommendations; it can help them visual a concept.
If you’re selling design products, strategically pinning your products and linking directly back to your site- whether it’s your Etsy or e commerce store can drives sales. Pinners love to shop; especially if it’s design driven!
UPDATE: Here’s a great video from Entrepreneur .com with marketing guru Chris Brogan discussing Pinterest and your business.
Are you pinning? Let me know so I can follow you. If you’re not; Pinterest is in the invitation stage. If you would like to be invited please leave me your email in the comments box below and I’ll invite you.