Karim Rashid has partnered with Velux for a new yet- to- be named collection of blackout skylight shades. These are not your everyday drab shades. The collection includes four unique patterns, each in two different colors. Customers can choose from vibrant pink and acid yellow or more subtle designs of black and white. Inspiration from digital technology on the one hand and floral motifs on the other, adds a modern yet poetic look to the collection. The new patterns bring an abstracted ‘digital nature’ into the home. Four of the designs have decorative metallic details creating a vivid texture. The blinds are not only art on the window but the shades in the new line are energy efficient, generating a 33% decrease in heat loss when closed.
“I want people to see a blind not as a genuine standard product but as a small piece of decorated art that adds beauty and even determines the style of the interior decoration.”
Wow that’s music to my ears! The window covering industry needs to hire him as a spokes person.
Running with the “digital” theme the collection seems to have taken, Velux is crowdsourcing the names of each of the patterns. The competition runs online this month and asks anyone to propose a name for the patterns which can be viewed and voted on by others. At the contest’s close, the most highly voted entries will become the official names of each of the blinds.
Teaming up with one of the design world’s most prolific designers demonstrates a new design approach in the VELUX Group.
“Choosing to work with Karim Rashid came from the recognition that if you want to be innovative, you have to experiment and demonstrate courage in the design process. So working together with internationally acknowledged designers like the ‘King of Colors’ represents a new experience at the VELUX Group. Usually our products serve the purpose of being discrete, but the new designs by Karim Rashid attract attention and add another feature besides quality and value for money to our products.”