Spotted: Digital Embroidery


I love dichotomies; especially when they involve design and the craftsmanship of design. The new embroidered wallpaper from CUSTHOM hits all the right notes.

Traditional techniques + Contemporary tools = Exceptionally Embellished Walls

digital embroidery

Just launched at ICFF- Berye, which is Middle English for ‘berry’, is screen printed by hand and then overlaid with digitally embroidered patterns that mimic a 17th century Crewel to create a multi-layered design of branches, leaves and berries. The design is created using flint grey and peach thread on a light grey background.



We spotted Aves at Maison & Objet in January. The pattern  references traditional Mexican Otomi fabrics. A menagerie of creatures are stitched in navy or soft grey onto cream or dark charcoal paper. “We were researching traditional textiles and embroidery techniques in the British Library and came across the Otomi designs,” said the designers. “We were instantly drawn to the way the Otomi tribe use stitch and illustration to tell stories and capture their folklore.” 


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The wallpaper is made using high quality FSC-certified non-woven paper, which is strong enough to take the perforation holes from the needles without tearing


Oh, and you can also get the coordinating fabric too!

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