Life Without Textiles is Hard


IKEA does it again! Their new catalog ‘s theme is textiles; so their ad agency collaborated with French director Olivier Babinet coming up  with this  innovative way to promote it.  It also represents IKEA’s desire to reposition themselves as a fabrics retailer, not just a place to get furniture.  GENIUS! ( being a window fashionista I love the part when they guy tries to pull down the  shade…



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